Areas of Expertise
Art Direction
Branding
Packaging
Illustration
Jesse has completed all required coursework for a Bachelor of Arts degree in Graphic Design. Major coursework included Production Management, Typography and Page Layout, Interactive Editorial Design, and History of Visual Communications. In addition to the completed coursework, he has specific experience in print design, typography, page layout composition and digital print production formats.
Jesse has a strong emphasis on typography that includes font selection, layout, and formatting on various types of media (webpage, flyers, brochures, business cards). Through his work he has demonstrated effective communication through typography by establishing visual hierarchy that organizes information based on relevance, understanding how to pair and format various typefaces, and by creating harmonious visual contrast that appeals to the eye. he has used typography in creating client websites, focusing on a pleasing visual aesthetic while at the same time meeting the brand identity requirements.
Email
jesse.a.ferrer@gmail.com