Brand Identity for Compass K9

Compass K9’s primary function is working with breeders and clients looking to relocate their dogs throughout the USA. Their Target demographic is Military personnel, breeders, and adoption/ rehoming agencies. Compass K9 also runs a program that provides services for dog owners who want their pets exercised. Those services include dog hikes, walks and park visits.

Compass K9’s brand Identity is based around travel, the adventurous spirit, and appeals to the target demographic while still providing room for growth in other transportation related sectors. The greens and yellows represent the outdoors and appeals heavily to both the nature-driven and military dog owner, the orange color compliments the green well and adds warmth and excitement to the design.